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As the sole design creative for Zylo, I'm responsible for the ideation, creative direction and execution of every branded asset for the business. Employing a strategy rooted in data-driven design, I ensure every creative decision not only resonates with our audience but also measurably enhances brand engagement and identity. As the Creative Director, I guide and coordinate creative agencies, contract developers, and photographers to ensure their work harmoniously reflects and amplifies our brand identity and vision.